What is behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneer...(展开全部)

【美】安妮塔•埃尔伯斯（Anita Elberse） 哈佛商学院林肯•法林工商管理教授（Lincoln Filene Professor of Business Administration）。她是校史上最年轻得到终身教席的女性教授，作品散见于《纽约时报》《华尔街日报》《财富》杂志。 安妮塔•埃尔伯斯深入华纳兄弟、二十一世纪福克斯公司、大中央出版社、索尼、YouTube等IP产业运营公司的内部，取得大量真实的故事与案例，公开第一手资料，揭秘爆款背后的秘密。

Traditional network television programming has always followed the same script: executives approve a pilot, order a trial number of episodes, and broadcast them, expecting viewers to watch a given show on their television sets at the same time every week. But then came Netflix's House of Cards. Netflix gauged the show's potential from data it had gathered about subscribers' pre...(展开全部)

Who really creates wealth in our world? And how do we decide the value of what they do? At the heart of today's financial and economic crisis is a problem hiding in plain sight. In modern capitalism, value-extraction - the siphoning off of profits, from shareholders' dividends to bankers' bonuses - is rewarded more highly than value-creation: the productive process that drives ...(展开全部)

玛丽安娜·马祖卡托（Mariana Mazzucato），经济学家，伦敦大学学院（UCL）创新与公共价值经济学教授，创新与公共目的研究所创始人兼所长。 她被美国《新共和》杂志评为“三位最重要的创新经济学家”之一；2014 年，获《新政治家》颁发的政治经济学斯佩里奖；2018年，获列昂季耶夫奖。 她也为世界各地的决策者提供有关创新和可持续增长的建议。2015年9月起，马祖卡托任英国工党七人经济顾问委员会委员，其他委员还包括明星经济学家托马斯·皮凯蒂和诺奖得主约瑟夫·斯蒂格利茨。2018年起，担任经济合作与发展组织（OCDE）安赫尔·古里亚的特别顾问，2019年加入联合国发展政策委员会。

Who really creates wealth in our world? And how do we decide the value of what they do? At the heart of today's financial and economic crisis is a problem hiding in plain sight. In modern capitalism, value-extraction - the siphoning off of profits, from shareholders' dividends to bankers' bonuses - is rewarded more highly than value-creation: the productive process that drives ...(展开全部)

In this time of financial crisis, a resonant exploration of economic behaviour and its consequences. Neuroscientist and former Wall Street trader John Coates here explains how we think with our body as well as our brain; when we take risks at work, in sport, on the battlefield, and the financial markets. Could the biological responses to making and losing money trigger the extr...(展开全部)

In this time of financial crisis, a resonant exploration of economic behaviour and its consequences. Neuroscientist and former Wall Street trader John Coates here explains how we think with our body as well as our brain; when we take risks at work, in sport, on the battlefield, and the financial markets. Could the biological responses to making and losing money trigger the extr...(展开全部)

约翰·科茨（John Coates），剑桥大学神经科学和金融学高级研究员，曾在纽约为高盛、美林和德意志银行工作，在交易大厅里，他观察到了情感的波动对交易员产生的影响。2004年，科茨又回到剑桥，开始研究内分泌系统对金融冒险行为的影响。科茨的研究成果曾被多本刊物引用，包括《纽约时报》、《连线》和《经济学人》，他也曾上过多期广播和电视节目，包括《早安美国》、《CBS晚间新闻》和BBC的节目，他的论文曾发表于《金融时报》和《美国国家科学院院刊》。